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Every purchase donates 23¢ to AFSP 💜 Shop with Purpose — Learn More  

AFSP – American Foundation for Suicide Prevention


Together, We Can Save Lives

Local Heart. Local Sol. A Bigger Purpose.

The American Foundation for Suicide Prevention (AFSP) is a voluntary health organization that gives those affected by suicide a nationwide community empowered by research, education, and advocacy. MAD Beach Local Sol is proud to stand with AFSP — because every life matters!


Our Story

Every purchase you make helps create POSITIVE CHANGE.

For EVERY ITEM PURCHASED, MAD Beach Local Sol donates 23¢ to the American Foundation for Suicide Prevention (AFSP).

THIS CAUSE IS PERSONAL TO US!

ONE PURCHASE. ONE ITEM. 23¢ AT A TIME.

~ MAD Beach Local Sol
Local Heart. Local Sol. A Bigger Purpose.


Total Donated to AFSP

$223.46

and growing — one purchase at a time 💙

Thanks to our first customers — we’re just getting started!


Make Your Own Donation

Want to give directly? Every dollar makes a difference. Donate to AFSP today and help fund life-saving research, education, and advocacy.


A Heartfelt Thank You

From the bottom of our hearts — thank you for being here, for shopping with purpose, and for standing with us in support of AFSP. Every single purchase you make sends 23¢ toward research, education, and advocacy that genuinely saves lives. You are part of something bigger than a beach bag or a bracelet. You are part of a community that believes every life is worth fighting for. We are endlessly grateful. 🌊💙



🆘 Crisis & Support Resources

If you or someone you know is struggling, please reach out. Help is available 24/7.

  • 📞 988 Suicide & Crisis Lifeline — Call or text 988 (US)
  • 💬 Crisis Text Line — Text HOME to 741741
  • 🌐 International Resources: befrienders.org →
  • 🏅 Veterans Crisis Line — Call 988, press 1 — or text 838255

A portion of proceeds from MAD Beach Local Sol products supports AFSP. Thank you for shopping with purpose — your purchase helps fund research, education, and advocacy that saves lives. 💙